Who has your next customer as their current customer?
This is the simple question at the heart of Brandscaping: Unleashing the Power of Partnerships.
Brandscaping hinges on creating relevant, frequently delivered, compelling content that engages, inspires, and informs your audience—just like the media companies of old. Except, in a brandscaper’s world, you don’t have to rely on the media alone for access to your audience. You don’t have to rely on traditional journalists to write stories and magazines to publish them. You don’t need television and radio stations to produce shows, or professional photographers to shoot images. In a brandscaper’s world, you forge content relationships, pool your financial and media resources, and share your audience with those who have something to offer. In return, you get access to their audiences, too.See what's inside Brandscaping ➠
Andrew's 20-year career has taken him from local television to The Today Show. He's worked for The Muppets in New York and marketed for tiny start-ups as well as Fortune 500 brands. For over a decade Andrew acted as the Chief Strategy Officer at Tippingpoint Labs, where he rallied his team to lead the charge to change the way publishers think and how brands market their products. Today, Andrew travels the world sharing his innovative ideas as a speaker, consultant and guest lecturer. Andrew's concepts help reshape the way you think, enabling you to navigate the overwhelming and sometimes confusing digital landscape.Get to know Andrew ➠
This just may be the best business book I've read in 2012! Andrew Davis has hit a home run!
"Over the last few weeks, I've read seven books on content marketing and digital marketing. Andrew's book stands out as the most creative, original book. He comes at the field from an entirely unexpected direction and has fresh ideas. There's some really clever ideas here. He also has great examples of how people did things, including his ideas on a number of projects that could have easily gone much further. I strongly recommend his book."